The Very Idea Retail Advertising Ideas Fochs 1971 HC Ex-Library

Item Details:

• Title: The Very Idea
• Author: Arnold Fochs
• Publisher: A. J. Publishing Company
• Copyright: 1971
• Edition: Unstated

Condition:

• The book is in good condition overall, despite being an ex - library copy with the usual markings.
• It has minimal edgewear and minor corner bowing.
• The cover is soiled, and the spine is detached but the pages remain firmly bound.
• The binding is slightly loose, yet the interiors are clean.

This is a great retail advertising book from 1971. To use it, just sit back, relax, and start flipping through the pages to get inspired by the advertising ideas. When handling the book, be gentle because the spine is detached and the binding is a bit loose. To keep it in good shape, store it in a dry place away from direct sunlight. Don't put heavy items on top of it as it could further damage the binding. If you notice any dust, you can use a soft, dry cloth to gently wipe the cover and pages.