Lot of 2 Marketing Texts: Science in Marketing & Marketing Research 1964-1965 HC

This set includes two classic marketing books. 'Marketing Research' by Robert Ferber, Donald F. Blankertz, and Sidney Hollander, Jr., published by The Ronald Press Company in 1964. 'Science in Marketing' edited by George Schwartz, published by John Wiley & Sons, Inc. in 1965. Both books are in good condition. There's slight soiling and edge - wear on the covers, and the text blocks show some age - related soiling and tanning, but readability isn't affected. 'Marketing Research' has a previous owner's stamp on the text block and a stained, worn cover. 'Science in Marketing' has writing from a previous owner on the free - endpapers and pencil markings throughout the pages. The binding is tight and the pages are clean.

These marketing books are great resources for students, researchers, or anyone interested in the field of marketing. To use them, simply open up the pages and start reading to gain valuable insights. When handling the books, be gentle as they are old and might have some wear. To maintain them, keep them in a dry and cool place away from direct sunlight. Avoid eating or drinking near them to prevent spills. If you need to take notes, use a bookmark or a piece of paper instead of writing directly in the books, especially considering the existing markings from previous owners.